About me
I began my career in graphic design, earning my degree in 2003, but quickly discovered my true passion in the world of email marketing. For the past 10+ years, I’ve specialized in helping e-commerce brands grow through strategic email campaigns that combine design expertise with data-driven results.
My background in graphic design gives me a unique edge—I not only build strategies that convert but also create beautifully designed campaigns that stand out in a crowded inbox. Over the years, I’ve studied, tested, and refined email marketing practices, developing a deep understanding of platforms like Klaviyo and Shopify and how to leverage them for maximum impact.
What I LOVE most about THIS WORK is the balance of creativity and STRATEGY: designing campaigns that feel PERSONAL, polished, and ON-BRAND while delivering measurable GROWTH.
What I Can Do for Your Email Marketing
I help e-commerce brands grow through strategic, beautifully designed email systems that convert. Whether you’re just getting started or looking to refine and scale, I combine data, design, and proven strategy to help you see real results—often increasing online sales by 30–50% within the first few months.
01. Strategy That
Drives Results
Every email starts with a plan.
I take a data-driven approach to understand your audience, map out their journey,
and create a custom strategy built to grow your list and your revenue.
- Full account audits & strategic roadmaps
- List growth optimization and signup form testing
- Campaign calendar planning aligned with your goals
- Advanced segmentation and personalized customer journeys
- Predictive analytics to send the right message at the right time
02. Testing, Optimization & Ongoing Growth
Email isn’t set-and-forget. I continually monitor performance, test, and refine to maximize your ROI.
- A/B testing for subject lines, design, and send times
- Deliverability and spam-score monitoring
- Automated flow optimization (welcome, abandoned cart, post-purchase, win-back)
- Detailed reporting with actionable insights
- Weekly account monitoring to catch issues before they impact sales
03. Design That Converts
Because my background is in graphic design, every campaign looks as good as it performs. Your emails won’t just blend in—they’ll feel like an extension of your brand.
- Custom, mobile-optimized templates that also look great in dark mode
- Beautifully branded layouts and graphics GIFs and dynamic visuals that drive clicks
- Consistent design systems for every campaign and flow
04. Klaviyo & Shopify Expertise
I’ve spent the past decade mastering Klaviyo and Shopify, so your integrations, automations, and data tracking work seamlessly behind the scenes.
- Full Klaviyo setup, migration, and automation builds
- Shopify integration and conversion tracking setup
- Integration with review apps, loyalty programs, and pop-ups
- Compliance with GDPR and CAN-SPAM best practices
05. Proven Impact
My clients typically see:
- 30–50% increase in online revenue through optimized email systems
- Higher engagement rates and stronger customer retention
- More sales from existing customers through automated flows
- Consistent, data-backed growth over time
06. A True Partnership
You’ll have an expert in your corner who’s invested in your brand. I monitor performance weekly, share insights, and continually improve results—so you can focus on the bigger picture while your emails work harder for you.
I treat every brand like my own. My goal is simple: to help your emails earn their place in your customer’s inbox—and deliver measurable growth every month.
Ready to GROW your email revenue? Let’s talk STRATEGY.