Over the course of seven years with StyleMeGHD, I helped transform their digital presence by building their email marketing program from the ground up. What began as a role in graphic design evolved into a full-scale email and SMS marketing strategy that became a key revenue driver for the brand. Through refined design systems, strategic flows, and a cohesive on-brand aesthetic, email revenue ultimately doubled the company’s online sales—establishing email marketing as one of their most powerful growth channels.